Category Archives: Design Opinion

My wife and I went out looking to replace our well used 20 year old dishwasher today, and what I saw appalled me.  Has all sense gone out the window?  Does no one who designs trays for example know what … Read the rest of this entry

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AutoCad Inventor Pro Suite

I have been using inventor since its inception, and was one of the first beta testers when I had a group of cad operator designers working under me on a machine build project.  At the time we were using Mechanical … Read the rest of this entry

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PLC Systems Industrial Design goes Live on Twitter

Now all blogs are sent to my twitter account for notifying our followers. Welcome to a blog and website that is dedicated to design philosophy, ideas and opinions.  Feel free to participate. Doug Norton Industrial Designer

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Isn’t Design just another word for style?

Apart from the crowd Is it style that sets Apple apart from the crowd, or Harley Davidson, or Porsche, for that matter? No, it is not style, although style plays an integral part in all of those examples.  It is … Read the rest of this entry

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Why is the Meeting in Cancun so important to Industrial Designers?

And what is Environmental Stewardship anyway? The world has limited resources, and some of them are finite in nature.  There is only so much gold for example.  There is no more being created (at least unless the sun goes nova), … Read the rest of this entry

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Design and the 3 R’s

With the advent of a looming energy crunch (not the shortage, the price!) designers are facing new challenges all the time. What material to choose, which resin will give the strength, colour and surface finish that is desired?  What about … Read the rest of this entry

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Five Beliefs that Inhibit Good Design – Deepa Prahalad – The Conversation – Harvard Business Review

Five Beliefs that Inhibit Good Design – Deepa Prahalad – The Conversation – Harvard Business Review. If you own, manage or influence a company that brings products to market, then you should read this article.  The myths around what design … Read the rest of this entry

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