Five Beliefs that Inhibit Good Design – Deepa Prahalad – The Conversation – Harvard Business Review

Five Beliefs that Inhibit Good Design – Deepa Prahalad – The Conversation – Harvard Business Review.

If you own, manage or influence a company that brings products to market, then you should read this article.  The myths around what design is all about can be harming your company and inhibiting your success in the marketplace.

Doug Norton
Industrial Designer

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